Facebook just announced the launch of a new Place Tips feature, which is (for now) only available on iPhone. For some reason, Facebook is showing this off in a Vimeo video rather than a Facebook video, which it has been talking up all month:

These are tips that appear at the top of your News Feed when you’re at various places.

You can open it, and see posts and photos from friends regarding the place. It also shows updates from the place itself. This information is presented by way of cards:

“Your location is determined using cellular networks, Wi-Fi and GPS,” explains product manager Mike LeBeau. “In the coming weeks, we’ll be testing place tips using these signals in places like Central Park, Brooklyn Bridge, Times Square, the Statue of Liberty and JFK Airport.”

“In certain places, we’re also testing place tips using Facebook Bluetooth beacons, which send a signal to your phone that helps us show you the right tips for the right place,” he adds. “We’ll be testing these in a handful of businesses in New York such as The Metropolitan Museum of Art, Dominique Ansel Bakery, Strand Book Store, the burger joint at Le Parker Meridien Hotel, Brooklyn Bowl, Pianos, the Big Gay Ice Cream Shop and Veselka.”

Here’s what the beacons look like:

Place Tips can be turned off in the settings, and opening them won’t post on Facebook or show anybody where you are.

Images via Facebook